1) Radio stations. We’ve all heard remote broadcasts at car dealerships. Imagine a radio station booking additional revenue by offering to broadcast on-site Bluetooth alerts about the hottest vehicles. Suddenly the dealership is generating leads that they otherwise may not get, because most folks don’t want to talk to a salesperson and just want the info on the car(s) they’re interested in.

2) Grocery stores, coffee shops, bookstores (basically any retail outlet). Why aren’t you using Bluetooth to broadcast coupons, new merchandise, this week’s specials, and so much more? Get a long-range dongle, buy some software, and amaze your customers with your cool factor and with the deals you’re advertising.

3) Got an oil change yesterday. Now wondering why they’re not setting themselves apart from the other oil change joint right across the street, by using Bluetooth to broadcast their car repair specials.

4) Concerts. Use Bluetooth to sell band merchandise right over the phone, to be mailed or picked up at the table in the back. Bluetooth broadcast fan club subscriptions, album info, upcoming events, etc.

5) Movie theaters. Bluetooth snack bar specials and opt-ins for your frequent movie watcher club.

Add to the above Bluetooth uses for banks, at race tracks, and more and you begin to realize that the Bluetooth possibilities are only limited by your imagination. Of course, best practices do apply–such as ensuring every transmission is permission-based and keeping file sizes small.

Perhaps the best news for any business or non-profit considering Bluetooth advertising, is that hardware & software costs are coming down significantly. One such example is Proxiblaster’s Bluecast box–a self-contained campaign manager/transmitter, which simply needs a power source to run and can be remotely programmed over any web connection.

Lucky Rock Consulting will be glad to help you get started with Bluetooth advertising. Contact us today.
Jason Anderson

Bluetooth advertising and buzz marketing consultant for businesses and ministries of all sizes.

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Globally Available
The Bluetooth wireless technology specification is available free-of-charge to our member companies around the globe. Manufacturers from many industries are busy implementing the technology in their products to reduce the clutter of wires, make seamless connections, stream stereo audio, transfer data or carry voice communications. Bluetooth technology operates in the 2.4 GHz, one of the unlicensed industrial, scientific, medical (ISM) radio bands. As such, there is no cost for the use of Bluetooth technology. While you must subscribe to a cellular provider to use GSM or CDMA, with Bluetooth technology there is no cost associated with the use beyond the cost of your device.

Range of Devices
Bluetooth technology is available in an unprecedented range of applications from mobile phones to automobiles to medical devices for use by consumers, industrial markets, enterprises, and more. The low power consumption, small size and low cost of the chipset solution enables Bluetooth technology to be used in the tiniest of devices. Have a look at the wide range products made available at this leading provider site. SCT Product Sales, http://stores.channeladvisor.com/socaltel/Bluetooth%20Headsets/

Ease of Use
Bluetooth technology is an ad hoc technology that requires no fixed infrastructure and is simple to install and set up. You don’t need wires to get connected. The process for a new user is easy you get a Bluetooth branded product, check the profiles available and connect it to another Bluetooth device with the same profiles. The subsequent PIN code process is as easy as when you identify yourself at the ATM machine. When out-and-about, you carry your personal area network (PAN) with you and can even connect to others.

Globally Accepted Specification
Bluetooth wireless technology is the most widely supported, versatile, and secure wireless standard on the market today. The globally available qualification program tests member products as to their accordance with the standard. Since the first release of the Bluetooth specification in 1999, over 4000 companies have become members in the Bluetooth Special Interest Group (SIG). Meanwhile, the number of Bluetooth products on the market is multiplying rapidly. Volumes have doubled for the fourth consecutive year and are likely to reach an installed base of 500 million units by the close of 2005.

Secure Connections
From the start, Bluetooth technology was designed with security needs in mind. Since it is globally available in the open 2.4 GHz ISM band, robustness was built in from the beginning. With adaptive frequency hopping (AFH), the signal “hops” and thus limits interference from other signals. Further, Bluetooth technology has built-in security such as 128bit encryption and PIN code authentication. When Bluetooth products identify themselves, they use the PIN code the first time they connect. Once connected, always securely connected.

See great headset products at SCT Product Sales, http://stores.channeladvisor.com/socaltel/Bluetooth%20Headsets/
Mark Allen

http://www.simplyusedphones.com

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Bluetooth Specification
The Bluetooth specification was developed in 1994 by Jaap Haartsen and Sven Mattisson, who were working for Ericsson Mobile Platforms in Lund, Sweden. The specification is based on frequency-hopping spread spectrum technology.

The specifications were formalized by the Bluetooth Special Interest Group (SIG), organised by Mohd Syarifuddin. The SIG was formally announced on May 20, 1998. Today it has a membership over 7000 companies worldwide. It was established by Ericsson, Sony Ericsson, IBM, Intel, Toshiba, and Nokia, and later joined by many other companies.

Bluetooth Organization
The Bluetooth Special Interest Group (SIG) is a privately held, not-for-profit trade association. The Special Interest Group was founded in September 1998. The Bluetooth SIG itself does not make, manufacture, or sell Bluetooth enabled products. The SIG has more than 9,000 member companies that are leaders in the telecommunications, computing, automotive, music, apparel, industrial automation, and network industries. SIG members drive development of Bluetooth wireless technology, and implement and market the technology in their products. The SIG has a small group of dedicated staff in Hong Kong, Sweden, and the USA.

Hot Bluetooth Peripherals
Bluetooth Headset
A bluetooth headset is a discreet device that can be worn on the ear. Relying on bluetooth technology, it establishes connection to the phone, PDA, camera and more. Bluetooth headsets have redefined the idea of talking over the telephone. With the growing number of bluetooth enabled mobile phones, the demand and popularity of bluetooth headsets is increasing day by day. Bluetooth headsets give you the advantage to talk with your hands free. This means that bluetooth headset gives you the ability to do anything while talking. We give you the chance to buy bluetooth headsets at cheap prices. We have Bluetooth Headsets for mobile phones of all popular companies. These companies include Motorola, Nokia, Samsung, Sony Ericsson and many other popular mobile phone companies.

Bluetooth GPS
A Bluetooth GPS is a wire-free GPS receiver that can transmit data wirelessly to your PDA, laptop and even on some mobile phones. These units are suitable for most GPS applications such as: car navigation, marine navigation, fleet management, AVL, personal navigation, tracking system and mapping devices. Bluetooth is good for in-car use because the GPS receiver can be placed forward on the dash or directly under the windscreen for a better view of the sky. Another option is to connect an external antenna and mount this outside the vehicle with a magnet.

Bluetooth Dongle
A bluetooth dongle is a small add-on that you can plug into a USB port; which will then allow you to send and receive files via bluetooth from you PC to a bluetooth enabled device (in our case, a mobile phone). Alternatively, in more modern computers you may already have such a device installed.

Bluetooth Rearview Mirror
A bluetooth rearview mirror is a rearview mirror having bluetooth function. When a call comes in, the rearview mirror displays caller information in the middle of the mirror’s face.

Trade Fair
72nd China Electronics Fair
The only national electronic fair supported by Ministry of Information Industry of PRC and Ministry of Commerce of PRC.

As the most authoritative comprehensive electronics show, CEF has the longest history, the more general categories, the most profound influence and the largest scale. Growing up with China’s electronic industry, CEF has witnessed the transition and development of China’s electronic and information industry from planned economy to market economy.

CEF has impressive influence worldwide. As the largest electronics fair, CEF is one of five members in Asian Electronics Exhibition Conference Confederation (AEECC). It is listed in top 5 Asian electronics exhibitions with CEATEC JAPAN, KES, Taitronics and HK Electronics Fair.

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The next available option is indoor wireless networking through radio frequency (2Ghz etc)sample solutions exist from vendors like Lucent(wavelan/orinoco)this option has a downfall of needing extensive setup (infrastructure for base stations) and is VERY expensive. The range offered is also sometimes considered as ‘extra’ inconvenient, thus not allowing one to manage & control interference from nearby base stations.

Bluetooth looks to overcome all of the above problems by providing for a cheap, efficient, fast, no-futz short-range wireless solution!

The Jabra BT150 (retailing between $25 and $30 in high street phone shops) is a good buy. It’s either the same size or smaller than the H500, cheaper, and also in black. It’s only suitable for Bluetooth version 1.1 or higher.

It’s the only one I could find, but its another for you to consider. Downside to the BT150 is 2 hours less talk time and 20 hours less stand by time than the H500. You could determine how much of your phone you use, and make a decision if the extra amount of money is worth the talk/stand by time.

The good news is that it doesn’t matter how you received the text message; as long as it is on your phone as an SMS message (text message), you can forward it to someone else. Yes, you can copy the text within a text message, provided you have a device that allows you to copy text (most phones these days allow you to do this).

Once in the body of the text message, choose the Options, which should have an option to Copy. When you are in the Note, choose Options and then choose Paste. Whenever you choose the Copy option, the text will go onto the Clipboard (just like with Windows) and this will allow you to Paste the text somewhere else. If you tell me what type of phone you have, I can give you specific instructions on how to do this.

The cars that are now coming equipped with Bluetooth allow you to have a Bluetooth connection between your wireless phone and your car (through the phone and car’s Bluetooth connection). If you have a compatible phone (and are on a compatible wireless network – that is, compatible with the car), you can use the car’s console to dial your phone, access your address book, make and receive calls, etc. You won’t need a Bluetooth headset in order to use the car’s features, but you do need a compatible phone.

I’m not sure what type of car you bought, but here is an example from Audi:

Your Audi vehicle may be equipped with a phone preparation utilizing a Bluetooth interface to enable hands-free functionality (compatible mobile phones sold separately). You will need a Bluetooth – enabled mobile phone in order to utilize this function. Not all Bluetooth – enabled mobile phone models are compatible with Audi’s phone preparation. Contact your local Audi dealer for the latest listing of compatible phones. Audi recommends the use of the Audi phone cradle (sold separately) with your mobile phone while operating this vehicle.

Here is some information on other cars that have the same type of system:

Plug a sleek new system-compatible phone into your car for instant integration with the Hands-Free Communication System or use the available Bluetooth interface to enjoy the benefits of hands-free calling while keeping your phone in your pocket, your purse, or wherever it’s convenient.

With the system engaged, you can keep both hands on the wheel while communicating, for easier, safer, more convenient driving.

With your phone docked in the Multi-Handset Interface cradle: The system will access and display your phonebook. Your phone’s battery charges automatically. Calls are clearly delivered through your audio system. The audio system automatically mutes the radio or pause’s the CD during calls. You can control calls via your multifunction steering wheel or with the optional voice control system. To make hands free communication even easier, initialize your approved phone with the Bluetooth interface; the system will automatically recognize your phone every time you enter the vehicle.
Victor Epand

Victor Epand is an expert agent for BuyCellularPhones.info, a huge cellphone superstore featuring great prices and rebates on cellphones including Motorola, Samsung, Nokia, Audiovox, LG, RIM Blackberry, Sanyo, Sony Ericsson, and others.

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3. Role of Bluetooth Technology in Mobile Phones – by Samuel Herrick Samuel HerrickLevel: PlatinumSamuel Herrick is a mobile communication consultant writes about mobile phone’s specification, features and reviews….

Bluetooth and motorcycles Autos Articles | February 9, 2008 The twin concepts of bluetooth and motorcycles will produce somewhat differing images for most of us. Recent changes mean that bluetooth is suddenly becoming very relevant to motorbike owners. On a Sunday morning in rural Hampshire, a number of motorcycle enthusiasts have gathered at a popular cafe. They are here for one of their regular meetings. They enjoy talking about their machines, before heading out for a ride on the relatively quiet roads. The thrill of driving on the open road and being able to enjoy this particular activity have been popular for years. Though their machines may have changed somewhat over the years, it’s clear that many of these enthusiasts have been riding for some time. This is a world where some things change, but much stays the same. A close look at a few of the motorcycle helmets present suggests that something of a transformation has occurred here too. Motorbike riders are able to communicate with friends, family and colleagues, without having to get off their bike. This revolution has been brought about by the wonders of bluetooth technology. Bluetooth is a means of allowing wireless communications. In the case of bikes, it is being used to enable owners to make and receive telephone calls while they are on the move. This application is achieved by the use of a simple headset, which is fitted to a helmet. The headset has some headphones and a microphone, allowing hands free telephone conversations. The world of motorcycles continues to change and develop. It seems that mobile phones can now be used as an integral part of the process, thanks to bluetooth developments. Bluetooth helmets and headsets are now available from a range of UK stockists. You can compare prices and buy online for some of the most competitive deals.

——————
Articles are copyrighted

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While you may not agree with the religious content they’re offering, don’t let that stop you from utilizing Bluetooth broadcasting at your church.

No, you don’t need to jump off the cliff into inauthenticity by hawking religion on people’s cell phones. Yes, your church can provide helpful and potentially life-changing content via Bluetooth.

If your church campus is comprised of several buildings or if each section of your main building serves a different purpose–educational, children’s ministry and otherwise–imagine Bluetoothing church maps and intro videos to visitors. You could also use Bluetooth to facilitate service signups at ministry fairs and other gatherings.

In fact, if your congregation plays host to community events, you could reach many unchurched folks with low-key intro videos and service times via Bluetooth. Just advertise the availability of content via simple print signage, through your closed circuit TV network or by some other means.

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1. Find Out About The Ad Pods Bluetooth Marketing System – by Brian Garvin Brian GarvinLevel: PlatinumIn the Internet Marketing field, Brian Garvin has done it all. From Software Development, Lead Generation and Sales, to building Uni-Level’s, Binaries, Public Speaking Engagements, … …
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3. Bluetooth Advertising/Marketing Unit This System Works

Mobile marketing has become increasingly popular as an advertising channel. While traditional advertising campaigns, such as television advertising or magazine advertising, have a wider reach, it is so costly and does not guarantee attention. This system capitalizes on what most people have in common and that is cellphones. Its hard to ignore a tone for incoming calls, even the silent mode with vibrate on does its wonders on getting the users attention. One key feature of the Bluetooth Marketing Software is allowing the consumer to opt in and opt out of the service at any time.

Lets say you are an affiliate and you setup the broadcaster in a high traffic area like busy intersections or crowded parks, the broadcaster will continuously scan for the presence of Bluetooth enabled mobile devices. As soon as someone comes within range with their Bluetooth enabled mobile device, the server sends a message to the user’s phone, asking if they wish to get free content from the dealership. If the user agrees by pressing ‘Yes’ on their phone, the content is sent immediately. If the user declines, the server remembers this and won’t ask the same user again in the future.

Bluetooth is also radio-based technology and therefore broadcasting via bluetooth is free of charge. This allows you to advertise your content repeatedly increasing coverage and sales potential at the same time. You save a lot compared to the traditional advertising.

How to become an affiliate

What’s needed are just the Bluetooth Marketing Software ($499.99 – Affiliate fee included) and a 300-meter broadcaster unit with dongles ($1500). Click this link to get started today.

Return of investment

Keeping with the example, lets see how we can make money with bluetooth advertising. You can either earn money by delivering adverts. You can be paid for the number of ads delivered – say $1.00 per ad delivered during a football game. Imagine how many fans watch a football game and think about your income potential. You can also split the advertisers’ revenues generated by your bluetooth marketing system. Say you broadcasted a discount coupon for a combo meal at the nearby food store. Right after the game, football fans went to the store and claimed their coupon. So the storeowner gave you 50% commission for bringing those customers in. Now, that’s a lot.

Another approach to earning money is by way of saving money thru broadcasting your own adverts. Instead of paying thousands of precious dollars to traditional advertisers, you can broadcast your customized content – anytime and anywhere. There are many ways to return your investment but one thing is certain – it returns fast.

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Advert Marketing can be overwhelming for a lot of Network Marketers. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

If you use the software and pod together it’s much easier to control. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. This program doesn’t permit error. It doesn’t broadcast a duplicate message unless you ask it to. The blocking list will also not send a message to someone who has declined to receive your message.

Although Ad Pods works by itself, it can also become mobile with an additional battery pack. Try sending off thousands of advertisements while off skiing or fishing. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Most of the time you’ll be contacting them cold.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. This means that the customers receiving your adverts are not being spammed by you.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

Ad Pods Bluetooth Marketing System is poised in the edge of greatness. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers. For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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Over the next few years that volume of deployment will provide the critical mass that product designers need to justify incorporating wireless connectivity into a new generation of products. Low cost, Wibree only chips will find their way into a whole new range of accessories, such as watches and lifestyle devices. Dual-mode Wibree + Bluetooth chips will give added functionality to the phones themselves, which will become usable for location specific data searching and remote control. Most importantly, Wibree opens up a raft of new opportunities for mobile network operators. As each Wibree equipped handset is a mobile gateway for Wibree devices, operators will be able to offer new services, such as health monitoring. Such services provide a route to new revenue streams, as well as being a powerful tool for operators to increase customer loyalty and reduce churn.

Wibree’s advantage is that it is going to build upon the volumes of mobile phones. Unlike other low power standards it’s not starting from scratch, but will ride on an industry that already sells a billion devices every year. Wibree has the goal of enabling a multitude of products to connect to each and every one of these handsets. That adds up to a potential that is an order of magnitude greater than mobile phone sales. Wibree’s goal is not to ship mere millions, but tens of billions.

Wibree applications – small scale, big opportunity

Wibree is all about small data transfers. These are the applications that send small amounts of information occasionally. That might be a TV remote control, a glucose monitor, flight information at an airport or a room thermostat. All in all, each application may only transfer a few tens or hundreds of bytes of data each day. It’s what I’ve termed microdata. It’s not a new concept, but prior to Wibree nothing has had the architecture to make it simple or the critical mass to make it happen. Instead most wireless technologies have been bogged down in complexity by trying to be good at the difficult things, such as meshes or video streaming or concurrent audio and data. Wibree is all about doing the little things simply.

Understanding the playing field

There are advantages in arriving late, at least as far as a wireless technology is concerned. It means that it can see what its prospective environment looks like and thus be designed to cope with the increasingly noisy and congested spectrum at 2.4GHz. The Wibree specification makes sure that it can cope with interference with a simple frequency agile approach that doesn’t demand the precision clocks of Bluetooth. It uses advertising channels to ensure it’s not inadvertently jammed by Wi-Fi or other transmitters in the band – a low cost but efficient solution. To attain extended battery life, it implements a data transfer scheme that lets it rapidly wake up from deep sleep when it has something to say and then fall back asleep again. It’s a well thought through, pragmatic specification based on experience and thought. It covers its target market requirements at its inception, meaning it is unlikely that the specification will need to updated after a year, which helps provide robustness as well as keeping the cost of the technology low.

At the interoperability level, the standard defines a number of basic profiles that concentrate on efficiently sending attributes or values between devices. These allow a Wibree device to send status information, such as ON or OFF, and values such as room temperature. They also allow simple transmission of information that needs to be displayed, such as text strings. Most of the time these transfers will be infrequent; sometimes they may be the starting point for another wireless technology to take over – such as setting up higher speed Bluetooth or Wi-Fi connections. It’s all part of Wibree’s job of providing the glue to hold our wireless day together.

The long and short of it

Don’t make the mistake of thinking that low power and long battery life mean that Wibree will be limited to short range applications. Wibree can transmit at powers up to 100mW. In mobile phones, where it shares the same transmitter and receiver with the Bluetooth chip it reside in, Wibree will typically transmit at around 2mW with a receive sensitivity of better than -86dBm. If the RF circuitry is well designed, that will give it an open field range in excess of 100 metres with very low battery consumption. Sensor applications that add a power amplifier ought to be able to exceed 1 km of open field range. While many Wibree applications will extend no further than the range of personal transactions within a room, there will be numerous applications that need to cover the house or office. The ability to deliver that range will help Wibree enable a very wide range of applications.

What’s microdata all about?

The best way to understand its versatility is to look at some applications that Wibree can enable. The first of these to come to market will almost certainly be phone-centric, not least because Wibree is being championed by Nokia and other phone vendors. These headline applications include sending caller information to your watch display and collecting data from health and lifestyle sensors. They’ll start to deliver the first stage of that promise of tens of billions of devices.

An important part of the design of the Wibree standard has been in making it inexpensive to manufacture and integrate – potentially half the cost of Bluetooth for a stand-alone Wibree chip. That low cost opens up a whole raft of opportunities. It only needs a little thought to see how wide the potential from wireless microdata can be.

Microdata means Location

How many times have you gone somewhere and wanted some basic piece of information? It might be the time and gate for your flight, where the goat’s cheese is in the supermarket, or where to find your mummy at the British Museum. Some of these can be answered by search engines and a mobile data subscription. Wibree enables the concept of free local searches.

The way it works is to install Wibree “servers” at each relevant location, with a simple information database in each. That database is typically going to be small and local as it only concerns itself with information about its search location. At the train station it will be the times and platforms of trains for that station and their destinations. In the supermarket it will be the aisle in which goods are located. At the museum it will be details of where the exhibits are on display.

Each Wibree location server will broadcast its presence, and any Wibree device with a suitable search application can choose to show all of the servers within range. It’s never likely to be a big list, but it will be information relevant to where you are. Select the one you want, enter your query and back comes the result:

The process doesn’t touch the mobile network, so there’s no charge. The phone only needs to accept minimal data and display downloaded text, so it’s fast. The database in the server is small and simple to structure as it only has limited, local information. Adding GPS for location based services to a handset adds $10 to the manufacturing cost. The incremental cost of adding Wibree will be around $0.10 – one hundredth of the cost of adding GPS. So the opportunity for location based searches and services is vastly more likely using Wibree, as its negligible additional cost means it will penetrate a far wider range of handsets.

The design of the Wibree protocol stack means there’s no need for TCP/IP stacks, web browsers or anything else in the display device. It’s trivial for something as powerful as a mobile phone to run, but it also means that it’s easy to implement at very low cost. So it could be put onto your shopping trolley with nothing more complex than an 8-bit microprocessor and a display – all of which can be part of a single Wibree chip. It’s a good example of how Wibree makes interoperability and wireless functionality cheap.

Microdata means Health – The Ubiquitous Gateway

Caring for an ageing population with an increasing incidence of long-term, chronic health issues is a problem facing most countries. There is a clear perception that electronic monitoring of health is a key part of any solution. That’s been recognised within the industry with the formation of specialist groups such as the Bluetooth Medical Devices Group, the Continua Alliance and the IEEE 11073 standards group.

Wibree is widely seen as a key enabler for these services. Where it scores over any other low power radio is in its unique ability to use the mobile phone as a gateway that can pass data from a personal medical device to a service provider.

Some of the first Wibree devices being talked about are sports accessories, such as simple pedometers built into sports footwear. The technology will quickly migrate to personal health monitors, including weighing scales, blood pressure monitors and glucosimeters. These aren’t devices that need to send large amounts of data, but their usage model requires low power so that they can be small, battery powered and wearable.

The prospect of offering health related services is an exciting prospect for network operators. It’s one of the reasons that the GSM Association is welcoming Wibree as an evolution of the existing Bluetooth standard. It’s not yet clear where the services will reside – with mobile networks, insurers, national healthcare services, gyms or private medical companies. What is clear is that Wibree provides a wireless implementation with the accessibility that will enable a large-scale deployment of eHealth devices.

Microdata means Control

The concept of Home Automation has been around for over sixty years, yet still has not taken off. There are many reasons for that, including proprietary systems that won’t work with each other, cost and the fact that most of them are too complicated to set up.

With Wibree, things have the chance to change – particularly the problem of configuration. Every enabled mobile phone can be used to set up Wibree devices around the house. Like the example of local searching above, they don’t need special applications – they just display data sent from the host device and map button presses. It gives a simplicity of operation that means that Wibree can be used as a truly universal remote control. Any optional, additional complexity is handled in the device that is being controlled

As Wibree appears in these devices, the scope for remote control of other devices will appear. Gateway devices will also open up the possibility of remote access. Whether a large number of people will ever want to control their heating or white goods remotely is open to debate, but Wibree will be sneaking into the infrastructure of household goods for other reasons. Increasing concerns about energy and resource usage will require smarter washing machines and dishwashers that can talk to each other about how and when they’re working. The driver is likely to be flexible tariffs and government legislation, rather than consumer demand for the automated home. The day is coming when your utility company will decide when you can do your washing.

Ubiquitous microdata

There are places Wibree won’t go. It won’t go into light bulbs, but it’s debatable if wireless ever will. It will go into things that can talk to or be monitored via mobile networks, so will almost certainly become the choice for most consumer medical monitoring and lifestyle devices. By the same token and because of the simplicity of making basic control and display devices it will probably dominate the home automation market. Where interoperability or promiscuity aren’t required then applications will stick with proprietary wireless chips, but even these will change if the production volumes of Wibree drive it to be cheaper. It won’t go into mesh networks, but by taking the consumer applications away mesh will probably remain a niche market. Wibree certainly won’t kill other standards like ZigBee, but it will kill many of their wider ambitions.

Because of the volume it will achieve on the back of mobile phones, Wibree will become endemic. That means it is very well placed to be the wireless technology of choice to support any legislative initiative. Up until now, remote monitoring of devices has largely been ruled by the simple economics of justifying automation. The growing concerns about global warming and the need for better policing of domestic energy usage are already changing that equation. Governments with environmental targets to meet are mandating technology to provide more precise measurements of energy. Wireless Automated Meter Reading (AMR) is moving from trials to deployment after years of feasibility testing. It won’t be alone. Smart homes, smart transport, smart technology is becoming the mantra of the day, with wireless connectivity to ensure the timely arrival of data.

Hundreds of millions of deployed Wibree devices and gateways in the form of mobile phones is hard to argue against as the obvious enabler for these initiatives. The virtuous circle of specification and volume will ensure that Wibree becomes the pre-eminent wireless standard. As most of those devices will depend on the Wibree link for their operation it’s also likely to become the most used wireless standard. And that usage will drive its cost down until it becomes inconceivable not to add it to a new product.

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Bluetooth Specs

The specifications for Bluetooth devices allows for different classes of radio transmission ranges. These ranges can reach up to about 300 feet by boosting the radio power. This technology isn’t limited to line of sight as the waves it utilizes are directional waves, which are capable of transmitting through various obstructions.

Industry Standard

Bluetooth is quickly becoming the standard as far as wireless communication is concerned. The real beauty of Bluetooth is the fact that it goes far beyond the most commonly recognized uses and connects all manner of devices. Not only cell phones, but also computers, digital cameras, PDAs, laptops, and any number of other digital devices. The specifications for Bluetooth are defined as a radio system that has a ’stack’ of protocols, layers, and profiles. The highest layer is the actual application with lower layer being the radio.

Wireless technology such as that offered by Bluetooth is in a position to completely revolutionize our ability to be connected and share information by allowing us to go wireless and eliminating the need for strings.

Bluetooth eliminates the need for cables and wires while providing connectivity on a level we’ve never experienced before. This low cost solution links computers, cell phones, and any manner of other Bluetooth enabled devices quickly and easily.

Bluetooth is also a sturdy link, which will allow you to go about business as usual rather than worry that a connection is going to be impaired because of its wireless nature. Bluetooth has shown none of the ordinary weaknesses of other wireless devices to interference and constant interruption by other devices operating on the same frequencies.

Another benefit to Bluetooth is that it operates at a frequency of 2.4 GHz, which allows it to be license free and widely available throughout the world. No matter where you are, it is quite likely that your Bluetooth device will work.

Security is another matter that is often weak with electronic devices, particularly those with wireless connections. Bluetooth offers advanced mechanisms to ensure your security and that of your information. It is very difficult for your data to be compromised or your conversations heard with Bluetooth.

Another great feature of Bluetooth is its ability to optimize its power consumption. The radio feature is very power friendly and the device itself only consumes a minimal amount of power that it ‘borrows’ from a cell phone.
Christopher Smith

Learn more about bluetooth for the PC and bluetooth car kits. Visit http://www.discoverbluetooth.com

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Like the 802.11 wireless technology, Bluetooth also uses radio signals to create bandwidth but it does not require a receiver to be plugged in the USB port of the computer. The range of Bluetooth is much better than this erstwhile technology and is allowing people to go further into a world devoid of entangled wires.

Developed and designed to be a low cost, secure and easy to use technology, Bluetooth is available in two classes: class 1 and class 2. Class 1 is relatively uncommon one and can detect other Bluetooth devices in the range of 100 meters. Class 2 is the more used and common one and enables access up to a range of 10 meters only.

A Bluetooth enabled computer has a receiver installed inside and can connect simultaneously with a maximum of 7 other devices. Though most of the computers being manufactured today (and definitely all the Apple Macs) have a Bluetooth receiver installed, if your older computer needs does not have one, it can easily be made to accept and send Bluetooth messages. This can be done by using a USB to Bluetooth adaptor or installing it internally. Also if it is a notebook that needs to be Bluetooth enabled and you have a spare PCMCIA slot, you could use a Bluetooth card to get going with Bluetooth.

The ease of use, affordability and instant compatibility one can now download all the data on addresses, contacts, things to do and notes on to the computer in a jiffy. Downloading pictures
from digital cameras, saving mp3 audio files from the mp3 player and sending a print command to the printer have now become much easier without the need for long twisted and messy looking cables. It is also being used in areas other than that of computers. Hands free headsets for mobiles phones are today hands free and wire free. Car phones can use the same concept to enable speaking on the phone and driving a seamless affair. The list of devices that Bluetooth can be used with includes cordless phones, faxes, headsets and video.

As always people have discovered new applications for the latest technology. One of such uses is called Bluejacking. In Bluejacking people can send messages from their mobile phones to other mobile phones in the vicinity without accessing the mobile service providers network. The first ever message that was sent using Bluejacking was Buy Ericsson. Though it seems to have limited use it can be a fun thing to do among friends. Bluecasting is another such use which has captured the interest of advertisers. In this process, Bluetooth enabled billboards and signposts can be used to send relevant and appropriate messages to all Bluetooth devices in the area. This method of advertising is extremely relevant for location specific businesses like food service restaurants, malls and the like.
Kenneth Scott

To find more advise about a personal area network and bluetooth visit http://directory-news.com

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Bluetooth does not describe a dental condition in which a patient has blue teeth. The term “Bluetooth” signifies a special new technology, a technology of the 21st Century. The devices with Bluetooth technology allow the user of such devices to conduct 2-way transmissions over short distances. Usually the distance between the communicating Bluetooth devices runs no more than 150 feet. . The individual who has access to two or more devices with Bluetooth technology has the ability to carryout such short-range communications.

One big advantage to having access to some of the devices with the Bluetooth technology is the opportunity one gains to conduct a “conversation” between mobile and stationary technological items. The Bluetooth car kit underlines the plus side of having access to the Bluetooth technology. The Bluetooth car kit sets the stage for a “conversation” between a mobile and a stationary electrical gadget.

For example, the Bluetooth car kit permits a cell phone in the garage to communicate with a home computer. Thanks to Bluetooth, a car driver with a cell phone could sit inside a car and send a message to a home computer. By the same token, Bluetooth technology could allow a car to send a message to a personal computer. Such a message could inform a car owner that the motor vehicle sitting in the garage needed an oil change, rotation of the tires or some other routine procedure.

Not all of modern automobiles come equipped with Bluetooth technology. So far only Acura, BMW, Toyota Prius and Lexus have chosen to provide the consumer with this special feature. In order for the car owner to benefit from the potential of Bluetooth technology in a motor vehicle, all of the devices with that technology must use the same type of profile.

For example, if a car audio system contains devices with the Bluetooth technology, then any of the communications that take place between those devices require Bluetooth equipment that uses the same profile. Such restrictions typically specify that the Bluetooth car kit will work only if all of the inter-device communicating involves equipment that operates under the hands-free profile. In other words, a Bluetooth car kit would not be expected to allow a cell phone with a headset profile to communicate with a computer that had a dial-up networking profile.

Of course Bluetooth technology is not confined to the automobile. It has also been responsible for allowing young teens to listen to music from an iPod, while at the same time being equipped and ready to handle any number of cell phone calls. On other occasions those same teens might choose to use the Bluetooth technology to send selected images from a digital camera to a home computer.

The Bluetooth technology has demonstrated the ability to lay the groundwork for creation of a mobile entertainment system. It could also facilitate the quick assembly of an operating and mobile office space. The father of the young teen who was listening to a iPod could very-well be the traveling business man at the airport, the man who must wait for a delayed flight. Access to the Bluetooth technology would give such a man the ability to set-up a temporary “office” in the airport terminal.

Once that same traveling businessman had reached his destination, and once he had settled in a motel room, then he might use the Bluetooth technology to send signals from a laptop computer to a printer server. Both younger and older adults have demonstrated that Bluetooth technology is definitely a technology of the 21st Century. Who could guess that the Bluetooth technology got its name from King Harold, “Bluetooth,” of Denmark, who lived back in the 10th Century? King Harold sought to unite the countries of Scandinavia, much as the Bluetooth technology helps the different types of informational devices to work in unison.
Nathan Lynch

Have a Bluetooth enabled device and want to get the most out of it? Use our troubleshooting guide or frequently asked questions to make sure your device is working as it should. Also, learn how other companies are applying Bluetooth technology to their everyday working environment. Visit us for the latest bluetooth headset.

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Go here and see the newest Bluetooth Headsets:

http://stores.channeladvisor.com/socaltel/Items/BLUEV510?

1. Bluetooth is an energy efficient, low overhead communication protocol that’s ideal for interdevice communications.

2. Unlike infrared, Bluetooth doesn’t require a line of sight.

3. Depending on the implementation, Bluetooth can have a range of up to 100 meters.

4. The specification of Bluetooth consists of a Foundation Profile Document and a Foundation Core Document.

5. The protocol stack for Bluetooth consists of core protocols, cable protocols, and even adapted protocols.

6. The transmitter operates around the 2.4 GHz frequency band.

7. The data channel will change frequency, or hops, 1,600 times in a second, between the 79 allocated channels in the ISM band.

8. Bluetooth utilizes a spread spectrum frequency hopping RF characteristic to ensure that independent networking operates when the other devices are in range.

9. A piconet is formed when one or more devices open up a channel of communication.

10. A piconet can have a master and up to seven slaves.

11. Communication of the interdevice is based on the concepts of channels.

12. All Bluetooth devices are capable of transmitting voice.

13. The channel has a total capacity of 1 MB per second.

14. There are two types of channels with Bluetooth – SCO (Synchronous Connection Oriented) and ACL (Asynchronous Connectionless).

15. The SCO channels are time oriented, and are therefore primarily used for transferring time critical data such as voice.

16. ACL channels are normally used for communicating data.

17. Data contained in a packet can be up to 2,745 bits in length.

18. In a single piconet, there can be up to three SCO links containing 64,000 bits a second each.

19. To avoid collision and timing problems, SCO links are reserved slots that are set up by the master.

20. The masters can support up to three SCO links with one, two, or three slaves.

21. The slots that aren’t reserved for SCO links can be used as ACL links.

22. The LMP (Link Management Protocol) will handle link level security, error corrections, and the establishment of communications links.

23. The LMP packets will have priority over user packets that originate and form the L2CAP layer.

24. The L2CAP layer will ensure an acceptable quality of service.

25. No more than one ACL link can exist at the L2CAP layer.

Go here and see the newest Bluetooth Headsets:

http://stores.channeladvisor.com/socaltel/Items/BLUEV510?

Mark Allen

Mark is the Chief Sales Officer of SCT Product Sales.
Mark is giving away FREE articles on Bluetooth Technology.
Visit: http://www.simplyusedphones.com/articles.html
Email: myoung@socaltel.com.

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The dial-up Bluetooth ALP will address the mass consumer market that does not want to spend $45 to $55 per month on a continual basis for broadband but is willing to spend a reasonable, onetime outlay for the benefits of untethered surfing and printing from their couch without installing a WLAN home network. If advertised and marketed aggressively enough, this could help to increase consumers’ knowledge of the benefits of products that offer Bluetooth cordless functionality then translate that knowledge into revenue. If not advertised and promoted effectively, these products could be slow to take off.

A greater level of consumer awareness of what Bluetooth is and what benefits it offers is the key to unlocking the box of consumer demand. Though knowledge is increasing, the low level of familiarity of Bluetooth by the average consumer is ensuring that mobile phone operators are still not feeling the consumer demand for Bluetooth-enabled handsets. Nokia and Motorola are very common phones in the United States, but Ericsson is not. Sony Ericsson has been the most aggressive Bluetooth-enabled handset manufacturer to date, but there has not been a significant push or driver thus far in the United States.

Since operators subsidize so many phones, it is necessary for them to see some benefit to offering Bluetooth-enabled phones to their subscribers. So they need to reap a return in terms of customer loyalty (for lower churn), obtaining new subscribers, or revenue. Driver safety alone could be a significant trump card in offering subscribers additional benefits. If operators begin to bundle mobile phones and Bluetooth headsets in an aggressive manner, in conjunction with a marketing campaign targeting hands-free use in vehicles for safety, demand could increase quickly.

On the acquisition front, comments were recently flying around regarding the acquisition of Ericsson Microelectronics by Infineon Technologies. The deal is expected to close in about two months. Infineon gains the module business via Ericsson, inroads to supplying semiconductors into wireless infrastructure and a supplementary customer list. Previously, STMicroelectronics began its acquisition of the wireline and wireless groups of Alcatel Microelectronics, while American Microsystems Inc. began its acquisition of Alcatel Micro’s mixed signal group. The acquisitions of Ericsson Microelectronics and Alcatel Microelectronics do not directly affect current market shares of Bluetooth chipsets.

Recent announcements by Texas Instruments for a $4 (BOM) Bluetooth solution via a ROM-based single chip and by Infineon Technologies for sub-$3.75 pricing (both high volumes) have set a new bar. Both use leading 0.13-micron RE CMOS processes, and volume production is planned for Q12003. Philips Semiconductors announced an affiance with Ericsson Technology Licensing for audio/video solutions. For space-constrained applications, Motorola will go into production in Q4 with a stacked chipset die solution in a 7mm-by-7mm-by-1.6mm BGA package. The price will be the same for the company’s separate radio and baseband.

Coexistence solutions were demonstrated by Silicon Wave (Blue802) and Zeevo (alternate wireless media access, or AWMA). Neither is based on the not-yet-finalized adaptive frequency hopping (AFH) scheme. These mechanisms are geared especially toward the PC market since the front-end can get overloaded in co-located situations (such as a laptop), which can still present a problem with AFH. The first coexistence solutions to hit the shelves are expected in the next six to nine months.

In-Stat/MDR estimates Bluetooth chipset shipments will climb from 10.4 million units in 2001 to 48 million this year, growing to 150 million in 2003.

Joyce Putcher is director and principal analyst of InStat/MDR’s Converging Markets & Technologies Group. She can be reached at jputscher@instat.com. InStat/MDR owned by Reed Business Information, the parent company of Electronic News.

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Bluetooth is one of the latest marketing buzzwords for PDAs and cellular phones, along with PCs and especially laptops. It is a wireless technology designed to let products and accessories built by different manufacturers work together, without requiring special access codes or driver installation. Theoretically, any Bluetooth accessory should work with any Bluetooth-enabled device, and multiple accessories working with the same device shouldn’t interfere with each other.

For example, if you pick up a Bluetooth headset for your current PDA, and then in a year’s time replace it with a new PDA, the headset should work with the new PDA without any difficulties. With some older PDA Bluetooth accessories and devices, this is not always the case, but generally the more recent the design of the accessory or device, the more likely it is to work with other Bluetooth products.

PDAs, Cellular Phones, and Computers

New PDAs today resemble cellular phones as much as classic PDAs like the Palm Pilot. Most of these devices are Bluetooth-enabled, and even have the capability to link with other Bluetooth-enabled PDAs and cellular phones to exchange data. For models that are not Bluetooth-enabled, there are frequently PDA Bluetooth accessories available that will add Bluetooth capabilities to the unit. Bluetooth adapters are also available for PCs and laptops, usually plugging into a USB port, allowing you to easily exchange data between your computer and your PDA.

Just about any type of data can be transferred over a Bluetooth link, from electronic business cards and pictures to word processing documents and PowerPoint presentations. For transferring data from a PDA to a computer, special software is often needed and included with the Bluetooth adapter. However, PDAs running Windows Mobile can communicate natively with computers running Windows XP Service Pack 2 or Windows Vista.

Having a Bluetooth PDA and a Bluetooth adapter for your computer can eliminate the need for a docking station or sync cable, removing one more piece of clutter from your desktop. You can even set the two devices up so they automatically synchronize their data when they’re in range of each other.

Other PDA Bluetooth Accessories

Headphones and headsets are the most common PDA Bluetooth accessories right now. Wireless headphones are great if your PDA has music stored on it, because you don’t have an unsightly wire running from your head to your pocket or purse. Headsets and earpieces allow hands-free operation of your cell phone or smart phone, which is not only convenient but is also quickly becoming a legal requirement world-wide for using your phone in your car.

Printer manufacturers are quickly adding Bluetooth capabilities to their products, turning them into convenient PDA Bluetooth accessories. Previously, to print something stored on your PDA, you had to use the docking station or sync cable to download the information to your computer, then print it from the computer. With a Bluetooth-enabled printer, you can send your data directly to the printer without the intervening steps. If your computer is also Bluetooth-enabled, it can send data to the printer as well, eliminating the need to hook up the printer to the computer or network.

There are many other PDA Bluetooth accessories available for your PDA, and with Bluetooth it doesn’t matter who manufactures either the device or the accessory. A Motorola headset will work with an iPhone, and a Palm Tungsten can print spreadsheets on a HP LaserJet. Manufacturers are constantly coming up with new PDA Bluetooth accessories to meet the demands of consumers. Bluetooth technology is making it easier for everyone to communicate.

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Advert marketing is so much more than a lot of marketers would expect. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

If you use the software and pod together it’s much easier to control. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. The software will not let this happen because it remembers not to send this same message again unless you program it to do this. The blocking list will also not send a message to someone who has declined to receive your message.

An Ad Pods is a stationary unit, but also becomes mobile with it’s optional rechargeable battery pack. Try sending off thousands of advertisements while off skiing or fishing. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Usually, you have to be cold calling them.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. The prospects getting our advertisements aren’t being abused via email.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

The Ads Pods Bluetooth Marketing System is on the verge of a major breakthrough. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers. For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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Advert marketing is so much more than a lot of marketers would expect. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

Using the software with the pod is intuitive and easy to command. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. The software will not let this happen because it remembers not to send this same message again unless you program it to do this. The blocking list will also not send a message to someone who has declined to receive your message.

An Ad Pods is a stationary unit, but also becomes mobile with it’s optional rechargeable battery pack. Imagine having the ability to send off thousands of adverts while playing a game of golf with your friends. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Usually, you have to be cold calling them.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. This means that the customers receiving your adverts are not being spammed by you.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

Ad Pods Bluetooth Marketing System is poised in the edge of greatness. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers.
For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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1. Wireless
As you probably already know, there are many benefits and advantages to using wireless devices. Along with improving safety as a result of eliminating wires you don’t need, wireless also offers you plenty of other advantages. When travelling with your laptop or other wireless devices, you’ll no longer have to worry about bringing connection cables.

2. Bluetooth is actually inexpensive
The technology of Bluetooth is cheap for companies to implement, which results in lower costs for the company. These savings are then passed from the company on to you.

3. Bluetooth is automatic
Bluetooth doesn’t have you set up a connection or push any buttons. When two or more devices enter a range of up to 30 feet of each other, they will automatically begin to communicate without you having to do anything.

4. Standardized protocol
Bluetooth is standardized wireless, meaning that a high level of compatibility among devices is guaranteed. Bluetooth will connect devices to each other, even if they aren’t the same model.

5. Low interference
Bluetooth devices almost always avoid interference from other wireless devices. Bluetooth uses a technique known as frequency hopping, and also low power wireless signals.

6. Low energy consumption
As a result of Bluetooth using low power signals, the technology requires very little energy and will use less battery or electrical power as a result. This is an excellent benefit for mobile devices, as Bluetooth won’t drain the battery.

7. Sharing voice and data
The standard for Bluetooth will allow compatible devices to share data and voice communications. This is great for mobile phones and headsets, as Bluetooth simplifies driving and talking on your cell phone.

8. Instant PAN (Personal Area Network)
You can connect up to seven Bluetooth devices to each other within a range of up to 30 feet, forming a piconet or PAN. For a single room, you can also set up multiple piconets.

9. Upgradeable
Upgradeable is the standard for Bluetooth. There are newer versions of Bluetooth in the works, which offer many new advantages and backward compatible with older versions.

10. The technology stays
Bluetooth technology is a world wide, universal wireless standard. With it being as popular as it is, you can count on it being around for years to come. As more and more devices start to use Bluetooth technology, more manufacturers will be eager to make their products compatible. A chain reaction will occur, making Bluetooth the standard for cutting edge wireless.
Uchenna Ani-Okoye

Uchenna Ani-Okoye is an internet marketing advisor and co founder of Free Affiliate Programs For more information and resource links on Bluetooth visit: Buy Bluetooth GPS

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“We’re very excited about this opportunity because it’s a great fit,” commented Colby Fede, CEO of Wiremedia, parent company of ProximityMedia, “The conference and trade show environments are ideal for deploying Bluetooth marketing and messaging campaigns because they’re inundated with thousands of information hungry attendees who are eager to digest as much information as possible, through whatever medium available,” added Mr. Fede. “In our experience, conference and trade show attendees exhibit very high mobile phone penetration rates, and as a demographic, are very receptive to Branded Bluetooth marketing efforts.”

About ProximityMedia

ProximityMedia (Pink Sheets:WRMA), an emerging company that develops direct-to-mobile Bluetooth content delivery software and hardware solutions. ProximityMedia’s Plug-and-Play Bluetooth content delivery solutions enable trade shows, conferences, retailers, museums, malls, movie theaters and businesses with the ability to engage in location-based Bluetooth marketing and messaging with ease. Information about Bluetooth marketing, mobile content delivery and Bluetooth advertising is available at http://www.proximitymedia.com.

About Adtech

Adtech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Adtech hosts conferences in Miami, Chicago, New York, San Francisco, Hamburg, Paris, Beijing, Sinapore, Sydney and London. http://www.ad-tech.com/

Note: Statements contained in this release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1934, as amended. These forward-looking statements are made based upon information available as of the date hereof, and Wiremedia assumes no obligation to update such forward-looking statements. Readers and investors are cautioned that such forward-looking statements involve risk and uncertainties and the company’s actual results may differ from these forward-looking statements. Such risks and uncertainties include, but are no limited to, demand for the company’s products and services, government regulations, Wiremedia’s ability to continue to develop its market, general economic conditions and other factors that may be more fully described in periodic filings.

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Mobile Marketing Versus Proximity Ads

Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don’t have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn’t be annoyed by an ad they asked for in the first place.

Print Ads Versus Proximity Ads

Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don’t even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.

Bill Boards Versus Proximity Ads

Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven’t even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.

Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.

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Out-of-home media is a $5.5 billion dollar industry.* There are 23 million local businesses who are looking for a cost-effective way to drive more customers through their doors Drive sales by offering digital delivery of coupons and promotional material. :: Encourage repeat visits so users can acquire new or updated content. :: Increase loyalty through redemption opportunities and loyalty programs. :: Extend the brand beyond the retail location. :: Lower the dependence on expensive paper-based marketing material.:: Enhanced retail experience. :: Enhanced level of personalization. :: Consumers can store content on these devices for later viewing. :: Consumers can receive exclusive content distributed only at select locations. :: Consumers can help with viral marketing process by transferring the acquired content to other mobile devices with ease. Imagine how a few Bluetooth marketing means customers gain access to vital information about products and services on-demand. Plus, this Bluetooth-enabled technology allows retailers and service operators to encourage viral marketing.

Using Bluetooth’s wireless technology, this remarkable contextual marketing system can be easily deployed to a wide variety of locations, including (but not limited to):

:: Airports :: Apartment Buildings Near Busy Streets :: Auto Sales :: Banks :: Billboards :: Bus Shelter Posters :: Church Campuses :: Concerts :: Hospitals :: Hotels and Resorts :: Kiosks :: Large Shopping Malls :: Medical Plazas :: Nightclubs and Bars :: Outdoor Billboards :: Public Spaces :: Restaurants :: Retail Locations :: Sports Arenas :: Subway Station Posters :: Technical Schools :: Theatres (opera, shows, etc.) :: Tradeshows :: University and College Campuses

You are free to use this article for reproduction as long as you do not change the URL. For more info on this subject visit: http://www.vipmobiletext.com

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So how does this all work? Retailers, Shopping Malls, venues with high traffic place Bluetooth wireless transmitters in certain areas where they would like to push content. They are connected to a Bluetooth server either via cables or thru Wi-Fi. An advertisement such as a text message or a video or digital coupon is created and sent to Bluetooth transmitters. When a shopper with the Bluetooth feature turned on and comes in range of the transmitter, they get sent a request to receive ad content. If they accept the advertisement is sent to them. If they deny, then nothing gets sent. Once they receive a coupon for example, they can take it to the retailer show them the coupon and redeem it right there! The bar coding system the retailer uses can scan the bar code and provide the consumer with the savings right there. The consumer can also send the coupon to another person so they can redeem it as well. There has been a big debate about advertising in the mobile medium. Some people think that ad content should not be sent to mobile phones as it may be considered an invasion of privacy. Mobile phones are considered the most personal device used today since they send and receive calls and messages only to those who share their number. Others think that the next big thing will be mobile marketing and early indications show that this may very well be the case by the way ring tones, music and iPhone applications are being developed and downloaded.

Why implement Proximity Marketing? Well, if you’re a retailer, you want to place relevant ads into the hands of shoppers who are right outside your establishment. If you’re a shopping mall manager you want to implement proximity marketing services to attract retailers and also increase foot traffic. Once consumers know that there is a proximity marketing infrastructure set up and they can get money saving coupons to them in their hands then they will want to come back and spread the word to their friends and families. If you own and operate or manage other venues like restaurants, bars and entertainment parks, then this is provides an opportunity to send specials, one time notices, announcements to your patrons and increase traffic and revenue that particular day.

Proximity Marketing does not have to be expensive. Some companies actually provide the equipment for free and do all of the work for you. For more information on how to set up proximity marketing, go to site http://www.macromobil.com

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Proximity marketing using Bluetooth is an enormously powerful tool and, although seemingly complex technically, ethically and legally, following a few basic principles can ensure success. This report introduces the reader to Bluetooth marketing, and describes in detail the concept of proximity marketing, detailing what it can and can’t deliver.

The legal and ethical use of Bluetooth is investigated, and the accepted levels of consent are discussed.

The report spells out 12 steps, a checklist that advises marketers on all the considerations that should be part of the due diligence performed as part of a Bluetooth marketing campaign. The closer the steps are adhered to, the greater the chance of a successful campaign. It also details ways to measure the success of a project.

The report concludes with a technical overview of the implementation of a campaign, including a guide to buying in Bluetooth marketing products and services.

Key Findings:

* Consumers are 50% more likely to accept Bluetooth marketing if you have a poster describing the activity than without
* Bluetooth Marketing is able to target an audience with pinpoint accuracy, based on location
* While it is legal to broadcast Bluetooth messages to anybody, without permission, the Direct Marketing Association recommends more strict guidelines for this sort of communication
* The public’s understanding of Bluetooth technology has improved greatly in the last two years
* Big media agencies are still wary of the technology, and traditional media buyers are yet to routinely include it in their media planning
* When best practice is followed, there is little chance of users considering the communication as spam
* The area in which you use Bluetooth is very important, it should never be a public space, only commercial
* The cost of implementing a Bluetooth campaign is always more predictable and usually lower than SMS campaigns

Audience:

Marketing Professionals: Anyone considering using Bluetooth as a marketing channel will benefit from this in-depth guide covering best practice, step-by-step campaign design, legislative and regulatory impacts and practical examples of successful Bluetooth proximity marketing campaigns.

If you are considering using Bluetooth for a future marketing campaign – start here first!

Marketing and Media Agencies: Are your clients asking for new and creative ways to reach target audiences without the expense and complexity of location based mobile marketing? Bluetooth proximity marketing is a great alternative. This guide will help you understand how to use Bluetooth proximity marketing to maximize the return on your client’s investment – while ensuring best practice and legislative and regulatory compliance.

Bluetooth Proximity Marketing Providers: This report can be a great sales tool to help you explain Bluetooth proximity marketing to your clients – as a source of great examples of working Bluetooth campaigns – and as a benchmark for your own business practices. The report also includes the results from a January 2009 survey of 1000 UK consumer’s on their attitudes towards Bluetooth as a technology and acceptance of Bluetooth marketing – again providing you with more data to enhance your sales efforts!

Mobile Marketing Consultants: In general Bluetooth marketing is relatively well understood by mobile marketing consultants – but this is the first in-depth report covering the details of the best and most effective campaigns, consumer insights into perception of Bluespam, best practice for campaign design and execution – and legislative and regulatory compliance.

An absolute must to ensure your clients get the best advice when it comes to Bluetooth proximity marketing.

Mobile Technology Specialists: You know how to use Bluetooth for pairing your headset or your car kit – and you can even swap last night’s party pics over Bluetooth – but how is Bluetooth being used for marketing? What is the basis for the Bluetooth standard? Where is Bluetooth going next? Although primarily focused towards the marketing community – the report packs enough punch to keep the technologists interested right through to the end.

For more information visit http://www.researchandmarkets.com/research/e3d2cd/proximity_marketin

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This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

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On the other hand, there those of you that are in some form involved within the mobile marketing sector, or the marketing sector in general and need ideas in order to promote this marketing approach to your clients.

Somewhere in the middle, there are those of you interested to start out in the mobile marketing field, but are still exploring the possibilities and still trying to get a feel of the market in order to decide whether to proceed.

The discussions I’ve been having lately with some of you have triggered the idea to write up a small series of articles with ideas about mobile marketing (or proximity marketing in particular – a field I find somewhat more exciting than other now-becoming-ordinary mobile marketing approaches) in a number of different places.

Over the next few weeks I will be putting down the ideas we’ve been discussing in private, and sharing them with everyone else — there’s probably some value there for all of you, whatever your position in the sector.

Stay tuned for the Proximity Marketing Tutorials Series that will be interleaved with other interesting news. However, do bear with me if the news are a bit more sparse over the coming few weeks — work and deadlines will be taking over for a short while.

The articles will cover proximity marketing ideas in the following sectors:

* Cafeterias/Restaurants/Pubs/Clubs/Bars
* Hotels
* Stadiums
* Airports
* Malls
* Public Spaces
* Cinemas

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Brochures or booklets, that are currently being handed out, are now used for this task. However, as those of you that have tried exploring a big hotel will know, it is simply inconvenient to be carrying around all of these, all the time.

The opportunity is there to add a proximity marketing element, and make this information available to the guest on their most private electronic device – their mobile phone.

This way the information is made readily available wherever and whenever.

Let’s now take a look at individual ideas:

Service list
Straightforward stuff. Put all your services in an eBrochure, (or simpler an illustrated image) and send it to guests mobile phones. At any time they can then take out their phones and find what they need.

Prices
Hotels charge guests for using their facilities, and sometimes that puts them off using them because they are unaware of the costs involved. By making this information available on the mobile phone, guests can discretely retrieve this information whenever they need it.

Events
Hotels often organise events for their guests. Through proximity marketing via bluetooth it is very straightforward to send guests calendar reminders for the events they are interested, to help them remember, and eventually attend the event.

Map
One of the most obvious pieces of information that can be offered (but one that is also frequently neglected), especially in large hotels / hotel complexes, is the hotel map. If you need this point proven, all it takes is a visit to some of the wonderful village-like hotels you can find on most greek islands. And then, try not getting lost!

Room Service
A very exciting service that mobile marketing can put on the table for hotels, is room service on your mobile phone. When you want to order breakfast, simply take out your phone, have a look at the menu, and place your order using your mobile. Next thing you know the door rings. ‘Room service’…

Stock exchange updates
For business executives, or the everyday guest who owns some stocks, hotels can offer the icing on the cake type of service, by going the extra mile and retrieving for them live stock exchange information, and making it available on their mobile phones.

3rd party promotions
Hotels also offer third-party advertising by providing leaflets and brochures to their guests, for outside activities they can partake in. By offering these promotions on guests’ mobile phones, it is much more probable that they will actually have the information available at the point in time when they need it, and thus increase the conversions.

Hotels are great candidate areas for proximity marketing services, and I’m sure there’s plenty more ideas out there. These are just to get you started. Good luck!

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* What is the project about?

The project is about giving interactive mobile services to as many visitors as we can. The first phase is the pilot. AIA and Cytech wanted to test the feasibility of this project as there aren’t many such project all over the world. The aim was to develop a number of simple and valuable services that would be tested by the AIA personnel. Not just IT but also marketing and administrative personnel. We wanted to have feedback so we make any necessary alterations before we go public.
The first thing was to install 7 Bluevibe Hotspots at the departure terminal. These hotspots were not able to cover all the terminal but they are in such locations that cover the cafeterias and the corridors. After the installation we made all the connections to the Bluevibe Server installed at the AIA premises.
There were a number of challenges such as, power over ethernet, remote power cycling, decoration of the hotspots to look pretty and we achieved all these with the aid of the AIA personnel in about two months. Especially the decoration issue was hard as the rules are very strict.
If you visit AIA you can see the blue plaques at the ceiling, these are antenna containers. After the installation we train the AIA personnel to use the Bluevibe Manager, our web based administration and monitoring tool. They now are able to operate it mostly by themselves.
We also developed a special application for AIA for managing their content and of course a special version of the Bluevibe Browser, the mobile application installed in the visitors’ mobile phones.

* What kind of services are you intending to provide?

The most important service during the first phase is the Flight Information. You enter the flight number and get information about the departure/arrival time, status etc. The other service is about the retail shops of the airport.
It is a mobile shopping catalog. All retail shops inside AIA can present their products and offers. The marketing department of the Airport can change dynamically the images, texts etc using a CMS. We also provide a number of information concerning the airport itself, like left-luggage” areas or safety rules.

* Do the users accept to install a Java mobile application?

We ve just ended our test phase so our users were AIA personnel. They dont have serious objection on installing a new application as lons as this application is useful and not create any problems to their mobile phone. When the number of employees started to install this application and they saw that there is no problem and that they are able to use it we overcame any hesitations.
I think that the most important thing when you ask someone to install an application is to give him a good reason why to do it. If it is something really useful and “alive” they’ll accept it and try to install it.
We confront the same hesitations during the DontDrinkandDrive campaign we currently run for Johnnie Walker. We have developed a mobile application containing all the necessary information (taxi call numbers, bus itineraries, metro time tables) so if you decide to drink to take public transportation and not your car.
Most of the people find this application useful and at the moment they undestand what it is, they are willing to install it. It is 100 times better that a piece of paper containing all this information and that you ll probably throw it away after 5 minutes.

* Since it’s not yet public, and you don’t have any numbers on use, do you have any numbers regarding how many users have their Bluetooth turned on?

You will be surprised, and so our partners at the AIA did. More than half a million different devices have been scanned during the last 10 months and only at 7 hotspots at the departures terminal. I have to add that there is currently no signage and no one knows that there is a Bluetooth system active in the area. We know that we will double or triple this number if we cover the whole terminal and inform people about it.

* What would you identify as the main problem with this project?

I think the major problem hasn’t appeared yet. I strongly believe that when we go public there will be such great demand that we ll have problem to serve them. As you understand, our goal is to serve more than 300.000 unique users in a year.
Based on this assumption and some statistics concerning the number of people per hotspot and the time a user browse the services, we make our plans for the full scale installation. But, I am afraid, the real number will be greater. We are trying to be ready for this case also. I ll keep you updated but I am sure you will be informed from your sources when we go public.

Johnnie Walker Mobile Marketing Campaign

* Could you please also describe the JW campaign to us?

The concept is simple. Don’t drink and drive. It is about responsible drinking. Johnnie Walker has great tradition in this kind of events that contain messages like this. This time they have decided to include proximity marketing to the whole scenario. GetItRight marketing services, in cooperation with Cytech have designed a campaign with the following innovation.
Instead of giving people a plain paper with information about the means of transport during late hours, they also send this information to their mobile phones.
This way, this information which includes, taxi call numbers, bus and underground time schedule, is stored at the mobile phone and can be used anytime. The paper version is OK but it is most of the times misplaced somewhere and you can’t find it the next day.
These events take place at crowded squares of Athens from 20:00 till 24:00 just before people enters the bars and pubs for a drink. Everyday we setup a kiosk where promoters call people to play an internet game and win prizes. At the same time Bluevibe is responsible for sending the mobile application to the people as they stop in front of the kiosk.

* Can you share the penetration rate there with us?

I can’t disclose our statistics as the campaign is still running but I have to say that we believe that the penetration rate will be greater than 10%. We can discuss it again when it is over, at the end of May.

* What would you identify as the main problem with this campaign?

The main problem is the infrastructure. As you understand, we are in the open and we have constantly problems with electricity and network. We are lucky to use a system like Bluevibe because it is very versatile.
We use it as we think appropriate during each event day. If we see that the network is not stable enough we operate the Hotspots in standalone mode and when the network is back again they are synchronised with the server, uploading all the statistics and downloading new campaign settings. On the other hand if the network is stable we operate them in Networked mode, having all the advantages like online monitoring and administration and live statistics.

Mr. Antoniadis’ views provide a very interesting inside view on the workings of proximity marketing campaigns. I believe those of you interested in starting out in the bluetooth marketing sector, have plenty to learn and I highly recommend you keep some of these hints in your mobile marketing notebook.

I hope you enjoyed it, and found it valuable as much as I did.. Feel free to share your views, or questions, if you have any. I’m sure Mr. Antoniadis will be more than happy to follow up.

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I heard a very interesting definition of ‘Junk Mail’ a few days ago, btw. This definition included, not only the the aforementioned messages, but also messages from people we do know, that simply contain stacks of useless information. An excellent example of this is conversations between a number of parties, which contain a lot of content, but little substance, and could easily have been stripped down to one word / phrase, such as ‘Yes’ or ‘I agree’. This definition was what got me thinking about today’s subject.

We put a lot of work, and invest our hopes, as well as a good deal of money, of course, in our mobile marketing campaigns. This is what makes it all the more important for them to be successful. We’ll also be out of a job if they aren’t, incidentally, so I guess that’s another very good reason.

There are two key points that make a successful campaign:

* provide some value to the end user, so that they want to see your message,

* notify them as to the existence of the service.

Regarding the first point, there is a lot of debate about how to provide value to the end user. There is not just one answer, in my opinion, and the answer in every case is different. This is because we are talking about running a marketing campaign in a physical environment. Well, physical environment are all just different from one another, and thus have distinct requirements. There are some common characteristics between similar physical spaces, that allow us to run the same mobile marketing campaign across all of them, sure. However, in theory, each location can provide slightly different information to the end user, specific to its own unique characteristics. For example, the same campaign may run on every bus stop in a certain town, prefecture, or even country. Ideally, however, it would be much more effective if each single bus stop provided the same content, but slightly altered depending on its location.

In addition, this value depends (perhaps more greatly) on the target audience, and the end users themselves. For each mobile marketing campaign, we must consider:

* who our target audience are,

* why we are trying to reach them,

* what message we are trying to get across,

* what the tone of the message should be,

* what interests our target audience and how that relates to our product,

* and finally what the content of the message itself should be exactly.

The answers to the above questions are more than likely to yield an appealing message or service to our target audience, through which our marketing message will be delivered. The marketing message or advertisement must be weaved into the fabric of the service being provided that has value for the consumer. The more we can accomplish that, the less it will be perceived as an advertisement / marketing message and the consumer will be much more open to it.

Good ads or marketing campaigns always give something to the consumer; whether that’s humour, some education, art, etc. it depends. But if you want the consumers’ attention it doesn’t come easy (though mobile marketing does make it cheap – compared to what you would pay before). You must put the effort and thought into broadcasting your message in such a way that it does not feel like an ad.

Be creative, and put yourself into the shoes of the consumer. They will always appreciate you and your product more.

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One of the key reasons a customer doesn’t take advantage of a great deal is simply that they aren’t aware of the great deal. No one wants to pay more for the same exact item, especially with gas prices consistently on the rise and with that the cost of nearly everything going up. Customers have to find savings somewhere, and they will go where they can find it. How can your business show what great deals are offered inside?

Proximity ads can reach anyone standing within a hundred yards of the media content server. If you place the media content server over the entrance, place a poster alerting potential customers of the deals and let the customer do the rest. They accept the ads offered, view your great deals and come inside to potentially take advantage of your great deals.

Your ads can be images, video, animated images, audio clips, business cards and live data feed. Have a great deal on a pair of jeans? Seeing a color picture of the jeans with the great low price you have to offer is much better then having a poster saying “Jeans 14.99.” Seeing the price is great, but actually seeing the jeans can be a deal clincher. A woman looking at a pair of jeans may say, “Wow, those are some really cute jeans and that is a great price.” Seeing the jeans may compel them to go inside and at least look at the jeans. That is the first step in gaining a customer.

If you want to catch the customer right as they come into the mall, you can place your media content server by a main mall entrance. You can also place the media content server in the food court of the mall, where the customers are now relaxed after eating and deciding which way to go and where to head to next. Many times the food court is a meeting place and that can be where the group makes a plan of action. Add a media content server to the food court and let them know you have great deals so they can include your business in their plans.

Ultimately, the more people that know what you have to offer, the more chances you have to draw someone in and make them a customer. With a spontaneous trip to the mall, chances are the potential customers might not have seen any print ads, nor are they coming to your store for any bill boards, radio or TV ads, or mobile marketing ads you might have used. But they can still be reached with proximity ads. After all, they are in the right place at the right time and if they are there to begin with, chances are, they are there to spend money.

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So are you looking for creative, cost effective methods to distribute rich media content? Here is the solution for you, Bluetooth marketing is an amazing system that uses wireless Bluetooth technology to target your audience at near proximity to your establishment with direct response message. Bluetooth is the latest and hottest cost effective technology which allows you to exchange data without wasting your money. You can send any sort of data via Bluetooth including images, audio-video, animated images, etc. It can be enable on the Bluetooth handheld devices like mobile, laptops, etc. The formula work when the Bluetooth enabled devices are relatively close “between the distance of 12 meters” to virtually any public and private spaces that are equipped with a Bluetooth MediaServer.

There are lots of advantages of Bluetooth marketing and some of them are listed below:

1.Free message delivery – you can deliver message content on any mobiles and PDA’s quickly. You don’t need to pay any transmission cost, not even by your target audience.

2.24×7x365 data exchange or deliver – the Bluetooth service is enable throughout the day and the whole. Information delivery with little operator intervention required.

3.Fixed cost – Price are fixed whether you send your communication via Bluetooth to 10 to 10,000 customers.

The content that can be delivered with the aid of Bluetooth are – Animated images (animated GIF files), still images like JPEG wall papers, vCal (calendar event files), Audio (as WAV, MP3, MP4, RMF or ringtone files), video (as real media, 3GP or MP4 files).

Bluetooth advertising or marketing can be integrated with other visual communication like billboards, sinages, posters for high impact etc. Bluetoothmarketing.ae is an innovative mobile marketing service offered by Image matters advertising.

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Author: tamlynt

Keywords: bluetooth advertise bluetooth marketing bluetooth broadcasting proxity marketing bluetoot

Added: August 4, 2009

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As the sole authorized U.S. partner of Hypertag, a UK-based Bluetooth proximity marketing company, Parachute has brought Bluetooth marketing to consumers at the Chicago Bears Fan Festival (March 31-April 1) Bluesfest (June 7-10), Summerfest (June 29-July 8 in Milwaukee, WI) and the Taste of Chicago (June 29-July 8). Hypertag has also been in operation at Busch Stadium in St. Louis for the entire Cardinal’s season.

One of the nation’s largest cellular carriers used Hypertag’s technology and its industry-exclusive Bluetooth wearable marketing tool to conduct an “instant-win” campaign through user’s mobile phones at the Taste. Promotional staff wore the eye-catching and lightweight Hypertag devices and intermixed with the crowd, sending out electronic coupons. Winning coupons were sent out based on the numbers of hats and shirts to give away, but the “losing” coupon gave users a second chance to win an item from their booth. Hypertag’s industry-leading “fingerprinting” technology ensures that each cell phone only has one chance to win by recognizing the unique Bluetooth address of each phone and is set to only give out the number of coupons specified by the client.

“It’s been a great summer for Bluetooth marketing in the U.S. and for Hypertag,” Parachute Marketing Group President Brett Cutler said. “The consumer’s willingness to view content on their most cherished device opens up huge new opportunities for advertisers in an increasingly difficult environment. Hypertag’s incredible ease of use and innovative tools make it the perfect tool for companies seeking a cutting edge solution that can track the consumer from first interaction through purchase.”

“We are very encouraged by these numbers and will continue towards our goal of making Hypertag the #1 choice for proximity marketing campaigns in the U.S.,” Cutler said. “As consumers and advertisers turn away from their televisions, print and radio and towards alternative media, the market for mobile phone-enabled advertising and marketing will only increase. We are here to supply the technology and provide the support and knowledge to help mold the campaigns to take advantage of the ever-expanding reach of the mobile phone.”

ABOUT HYPERTAG

Hypertag (www.hypertag.com) is a proximity marketing technology provider which allows brands to deliver rich, interactive content to consumers based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct and relevant context when a consumer is most receptive.

Post from: Bluetooth Advertising

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