• Mobile Marketing New Trend: Proximity Marketing – by

  By Bluetooth Advertising on July 31st, 2009 | No Comments

  Proximity marketing, also known as Bluetooth marketing, is a new trend in mobile marketing. This new marketing method enables an advertiser to establish a connection with Bluetooth enabled phones located within 20 meters of a designated hotspot. Since 2006, proximity marketing has turned out to be a highly efficient free advertising method, reaching millions of customers with incredible ease. At proxiblaster.com you can purchase proximity marketing software and receive maximum feedback for a minimum initial investment. With our Bluetooth broadcasting software you won’t have to pay any hidden costs or annual fees.

  A marketing campaign is successful only when it is able to reach a large number of people. Marketing methods are meant to attract target consumers and inform them about your products and services. Traditional marketing techniques are not only difficult to elaborate but also very expensive. Just think about the costs of a TV advertisement or promotional banners. And you won’t even have the certainty that the message has been received by your targeted audience. Proximity marketing software is an easy way to make sure your potential clients have received your message. At proxiblaster.com you can purchase Bluetooth broadcasting software that’s easy to install and use.

  So how does proximity marketing software actually work? The purpose of any Bluetooth broadcasting software is to deliver media files to the potential customers’ mobile devices. The software automatically sends out media files to all of the Bluetooth enabled devices within a range of approximately 10 meters. Receivers will be asked for permission to view the media on their mobile phone screen. If the potential customer accepts, the Bluetooth media file transfer will begin. The transfer is absolutely free – customers won’t have to pay anything to view it and the advertiser won’t pay any additional fees after purchasing the proximity marketing software. If the user refuses to view the advertisement, the message will disappear from the mobile phone’s screen.

  Proximity marketing can turn out to be more efficient than you’ve imagined. Users that receive the media are generally pretty interested to know what it’s about. Therefore, your message will reach more than 90% of your targeted audience. That’s a lot more than you can account for other marketing methods. Furthermore, the costs for this type of advertising are incredibly low. At proxiblaster.com you’ll only have to purchase the Bluetooth broadcasting software and will never have to pay for any additional fees.

  Making your business a success is all about intelligent marketing. You don’t necessarily have to spend a lot of money in order to broadcast your message to a large number of people. By using proximity marketing software you will be able to send a media file containing your advertisement to any number of people within a 10 meter range. Proxiblaster.com is where you’ll find Bluetooth broadcasting software at a very convenient price.
  

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• Bluetooth Advertising/Marketing Unit This System Works

  By Bluetooth Advertising on July 30th, 2009 | No Comments

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• Mobile Health Care Service – by

  By Bluetooth Advertising on July 28th, 2009 | No Comments

  MPro Care is the first two-way mobile diabetes solution that provides automated reminders and accepts readings using standard mobile phones on all major U.S. service providers. mPro Care was developed to help improve patient medication and treatment compliance for improved health care outcomes and reduced cost of care for patients with chronic conditions such as diabetes, coronary artery disease and hypertension, asthma and obesity.

  “We’re very excited about this whole mobile healthcare division, and we’ve partnered with content providers and complementary platform providers to create this mobile command center platform,” said Alan Stern, CMO of Gold Mobile, Clark, NJ. “We’re trying to create solutions that can be implemented in multiple locations, from doctors’ offices and hospitals to call centers and medical labs.

  “This platform provides a rapid notification alert system with lots of capabilities for patients and their families, physicians and local authorities such as appointment confirmations and SMS reminders 24 hours before so you don’t have to have a nurse make these phone calls,” he said. “This allows them to send and receive text messages from a Web-based console to a cell phone and handle multiple calls simultaneously.

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  “We created categories that can be customized based on whatever the hospital’s needs are.”

  …

  “We’re in the process of demonstrating this to a dozen-plus hospitals, and some are about to adopt it, while others are in the early stages.”

  …

  There are currently over 23 million diabetics in the U.S., about 8 percent of the total population, with approximately 2 million new diabetics diagnosed each year.

  …

  Medication compliance, proper nutrition and exercise are major factors in diabetes management, and mPro Care sends custom-tailored medication reminders, motivational and behavioral trigger messages and condition-reading requests to patients’ mobile phones via SMS.

  It will be great when we see this applied in hospitals, as I truly think such services can improve the quality of life of people with such diseases. I hope we will soon see more such services surfacing, because they are excellent examples of how the mobile technology can be put to good use and help us protect our lives and health.
  

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• Insights into Proximity Marketing – Interview with Mr Antoniadis – by

  By Bluetooth Advertising on July 26th, 2009 | No Comments

  * How long has your company been doing what you guys do? Give us a bit of background.

  Cytech Ltd, started off as a technology provider for the mobile marketing field back in 2001, by building mainly sms marketing tools for bulk sms, and interactive sms services. Based on that very positive experience and success – mainly in the greek market – we decided to invest in bluetooth marketing by purchasing a share in a bright startup company then called Bluebird. Bluebird later evolved into Bluevibe, the company that develops the synonymous proximity marketing product for us.

  I am quite pleased to say we identified the potential in the mobile marketing field very early on, and we are very happy with our choice! (laughs) At the time we invested in Bluevibe, it was the only proximity marketing platform built in Greece, and one of the very few worldwide. Since then, we have concentrated on constantly pushing our product one step ahead of the competition, in order to be able to cope with marketing giants from around the world developing their own solution. Today our system is the only system in the world that can offer free web access via Bluetooth wherever a Bluevibe Hotspot is covering the area.

  * In your experience, do you think people are still afraid of using Bluetooth? – Is that any different in Greece than abroad?

  I am not sure if the word “afraid” is the right one but it is definitely right that most of the people are circumspect about accepting files over Bluetooth. The main reason is that they have heard that viruses can infect their mobile phones and they are coming from Bluetooth. This is something common all over the world. From my point of view there is only one solution and this is trust. When a well known brand runs a mobile marketing campaign and makes it visible to the people, they tend to trust it. According to our experience if the brand informs people about the proximity marketing event the penetration rate doubles. So there are hesitations about accepting mobile content over bluetooth but there is always a way to overcome them.

  * You’ve run a couple of very interesting campaigns lately in Greece.. Do you see the market opening up?

  Indeed, we have run a number of different campaigns, in expositions like Thessaloniki International Expo (Helexpo) or Taxi Show and DTE-Comdex, in events like the Dont Drink and Drive campaign we are currently running, and of course at the Athens International Airport. We are in the proximity marketing field for about 4 years and we know that you have to be patient. We see that marketing agencies adopt this medium day by day and that in the next years will be part of their tool set. In the beginning we had great difficulties to make marketers understand the role of this new medium at the whole marketing landscape. Now we receive daily phone calls and emails all over the world asking about Bluevibe. They know the basic features and want to know more about centralized management, web access over Bluetooth etc.

  * What is your favourite mobile marketing campaign / proximity marketing campaign, from any that you might have seen?

  I have read a great number of campaigns all over the world and many of them were very successful. But I have to say I am biased. My favourite campaign is the one we are currently run with Johnnie Walker. I like it because it is in combination with other marketing activities, field promotion, internet marketing and because the mobile application we send is very useful. It is not easy to run such a campaign as the events take place at squares where there is no electricity or network coverage and sometimes you have to overcome issues like bad weather etc. I will come back if you want with numbers when this campaign is over.

  * How do you see proximity marketing in the economic crisis?

  I think that proximity marketing and mobile marketing in general will benefit from this crisis. No one can say for sure, but my thinking is that these types of marketing media are relatively cheaper that the legacy ones like press or radio. Marketeers are trying to find new media to use, cheaper that the ones already have because the marketing budgets are lowering. We ll see about that in the next months but I have to say that the demand for Bluevibe is greater than one year ago.

  * Do your customers prefer opt-in campaigns, or opt-out?

  As you understand opt-out campaigns are easier. There is no need for acceptance and there is no need for special mechanisms to manage the opt-in lists. So, in the beginning, customers try this type of campaigns. They soon understand that even if the numbers are good they tend to lower as people get used to proximity marketing. During the first campaigns we run, people accepted to receive mobile content, most of time because of curiosity. They didn’t know what exactly this bluetooth message is and they wanted to see. Now most of the people and mainly young ones, are accustomed to the whole procedure and they want to receive only valuable information. They dont want to be disturbed and as proximity marketing events are more frequent, they want to know what they will receive before the click on OK button. I am sure that opt-in is the magical word for the next year and we, as technology providers, are obliged to provide the appropriate technology to support it.

  * How do you avoid being thought of as SPAM?

  This is one of the first things we tell our customers. It is crucial to inform people about the proximity marketing event so they are not annoyed. In addition, Bluevibe platform has a number of features to ensure that the person who says no will not be receive anything in the future. But I think the final and more antispam policy is the Bluevibe mobile application. One of the most advanced components of the platform is the interactivity. Bluevibe mobile application is installed at the user’s phone and it is s/he that begins the interaction with the system. There is no need to send him/her nothing and on the other hand s/he has access to rich content like multimedia, internet websites, facebook, wikipedia etc. Finally, in order to void being thought of as a spammer you have to:

  o inform people,
  o give them the right to opt-out easily
  o and, if the application permits it, provide interactive services.
  

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• Motorola H500 Cosmic Blue Bluetooth Headset Kit

  By Bluetooth Advertising on July 26th, 2009 | No Comments

  

  • Motorola H500 Bluetooth headset with free mobile kit gives you hands-free freedom
  • Headset is features a modern, colorful design and is the perfect accessory for improving your productivity
  • Wireless device is compatible with Bluetooth-enabled mobile phones
  • Cell phone accessory has enhanced audio performance
  • Blue LED light to indicate when the headset is in use
  • The perfect cell phone accessory for a busy life on the go
  • Up to eight (8) hours of talk time and 130 hours of standby time
  • Removable ear hook to allow the headset to be worn on either ear
  • Enjoy total convenience with this stream-lined and sophisticated headset
  • Multi-function button to control 3-way calling, call start and end, hold, mute
  • Ergonomic ear hook with improved back housing design to form fit to your ear
  • Advanced volume controls include orientation technology to assure that volume controls will always be upright

  Kit includes:

  • One (1) H500 cosmic blue headset
  • Two (2) AC wall chargers
  • One (1) free car charger
  • Owner’s manual

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• Motorola BTMOS9 S9 Bluetooth Stereo Headphones

  By Bluetooth Advertising on July 26th, 2009 | No Comments

  

  • Enhance your music listening experience with a Bluetooth stereo headphones
  • Hands-free device integrates wireless mobile music and calls with lightweight design
  • Electronics device features behind-the-head wearing style
  • Behind-the-head wearing style combines with music and call selection from the headphones
  • S9 connects with a compatible Bluetooth stereo-enabled music phone or with an iPod (adapter sold separately) to bring the music library along for a full wireless music experience
  • At barely an ounce and very discreet, the MOTOROKR S9 is music to your ears with a wearing style that will make you forget you have them on
  • Probably lighter than your sunglasses, delight yourself and enjoy
  • Connect the MOTOROKR S9 with a compatible Bluetooth stereo-enabled music phone or with your iPod (adapter sold separately) to bring your music library along for a full wireless music experience
  • Music mutes or pauses when calls come in, so you never miss a call
  • Call, volume, and track controls, so you can play your music or answer a call by simply pressing the buttons on the headphones
  • Behind-the-head wearing style provides a comfortable and stable fit
  • Specially designed materials and small ear buds (13mm) great for extended use
  • Water and sweat resistant, it’s also an ideal exercise partner
  • Up to six hours of music play from a single charge
  • Lightweight, Barely 1 oz, probably lighter than your keys
  • Never miss a call, Music mutes or pauses when calls come in
  • Small 13-mm speakers for better comfort and fit on the ear

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